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Salvin Varghese
eCommerce Engagement Specialist for Marlin explains why equipment vendors shouldn’t do without the Marlin eLink online financing tool.



Online sales aren’t just an opportunity; they’re a necessity in today’s marketplace. A Forrester Research report forecasted B2B online sales of $780 billion in 2015 by U.S. manufacturers, wholesalers and distributors, with the figure expected to reach $1.13 trillion in 2020. Another report by Frost & Sullivan projects U.S. B2B online sales of $1.9 trillion by 2020. In addition to a huge potential audience, ecommerce sales enable cost-reductions — Forrester found 52% of executives said they reduced customer-support costs by taking customers online — and greater customer loyalty when they can buy online as well as offline.

HOW CAN MARLIN eLINK HELP CAPTURE ONLINE SALES?

Marlin eLink gives those businesses which sell equipment the ability to convert more customers by offering an additional method of payment at checkout, and in the form of an affordable, fixed monthly payment.

Financing options at the online point-of-sale reduce website abandonment and give your customers another reason to say yes during the buying decision. Once the customer elects to proceed with a financing option, they are taken through a simple online application process and can obtain a credit decision in minutes. Marlin eLink also gives your business a competitive advantage over ecommerce sites that don’t offer financing.

CAN MARLIN eLINK BE USED WITH ANY EQUIPMENT ECOMMERCE SITE?

Marlin eLink is a free web tool that uses an Application Program Interface (Universal API) so it supports all ecommerce platforms across modern browsers. Companies of all sizes that sell equipment online can benefit from the advantages of Marlin eLink. It can be seamlessly integrated on any ecommerce site. The credit application can even be cobranded with your company logo.

HOW DOES MARLIN eLINK TRACK AND REPORT THE FINANCING CONTRACTS IT GENERATES?

Financing transactions generated on Marlin eLink are tracked by MarlinNet, a companion online dealer portal. MarlinNet provides dealers, vendors and distributors with 24/7 access to a range of critical information including financing application activity, contract approvals, customer data, available rates, asset searches and other account activity. The ease of use, functionality and benefits of Marlin eLink with MarlinNet offer equipment dealers a no-risk, state-of-the-art technology platform to increase their online sales. Sign up for Marlin eLink or get more information here.